Ben Williamson

The globally popular classroom behaviour management app ClassDojo is being extended into a tool to support children’s ‘character development’ and ‘growth mindsets.’ ClassDojo illustrates how new educational technologies are simultaneously the product of venture capital investment and new psychological and neuroscientific conceptualizations of learning.
Here I want to open up some possible lines for further critical inquiry into ClassDojo, focusing in particular on gamification, behavioural surveillance, its links to new psychological and neuroscientific concepts of ‘character development,’ ‘growth mindsets’ and ‘neuroplasticity,’ and its support from venture capital sources in Silicon Valley. ClassDojo represents a nexus of technical innovation, scientific categorization, and entrepreneurial culture.
Behavioural gamification
ClassDojo is a free mobile app that allows teachers to award ‘positive behaviour’ points for individual children’s behaviour and participation in the classroom. Launched in 2011, by 2015 its founders reported over 3 million subscribing teachers, serving 30 million students across 180 countries…
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